Accipiter has added a new geo-targeting dimension to its online advertising management platform AdManager with the addition of Digital Envoy’s NetAcuity IP intelligence technology.

Digital Envoy’s IP intelligence solutions provides online marketers with the ability to automatically serve ads based on the geographic location of Internet users, as well as other targeting parameters including domain name, ISP, and zip code.

“Digital Envoy’s comprehensive geo-data serves as high-octane fuel for AdManager and further enhances our industry leading targeting capabilities,” said Brian Handly, chief executive officer of Accipiter. “By quickly and easily identifying specific geographic location of site visitors, our publishing clients can offer advertisers higher value to their geo-targeted campaigns.”