As part of a strategic alliance, Dialog will provide content bundled with Brand Dashboard from Cymfony of Newton, MA, in customized editions for both corporate and agency marketing professionals.

In this new partnership, Dialog’s business information and news content will power Cymfony’s flagship Brand Dashboard media measurement and analytics application for vertical market opportunities. This includes business, trade and consumer publications, rich content from the pharmaceutical, medical and healthcare industries, local market intelligence, and worldwide news coverage.

Cymfony Brand Dashboard bundled with Dialog content is immediately available as a result of this partnership.

The alliance enables users to access Dialog premier content while utilizing Cymfony Brand Dashboard’s media tracking, analysis, planning and reporting capabilities. The application delivers real-time campaign monitoring, automated message tonality and story favorability alongside brand and media metrics.