LendingTree, a subsidiary of IAC/Interactive Corp., has completed its acquisition of certain assets belonging to RealEstate.com, a popular real estate web site.
Terms were not disclosed.
In the deal, LendingTree acquires the RealEstate.com name, or URL, amd the online business associated with it. RealEstate.com had belonged to Primedia.
“We are acquiring the RealEstate.com brand, url and certain assets related to its online businesses because we feel that they fit well into our core business model as a complementary brand that stands for real estate,” said Doug Lebda, founder and chief executive officer of LendingTree, said in a statement.
“We plan to use this popular domain to attract even more consumers and match them with our great Realtor and lender partners on the LendingTree exchange.”
LendingTree: www.lendingtree.com
