MORRISVILLE,Garnter, one of the world’s top analyst and research firms, says that SmartPath is the fastest growing provider of marketing resource management software.
SmartPath was cited in Gartner’s recent MRM summit presentation.
“MRM continues to grow and attract attention from companies that seek to strategically plan, coordinate, execute and measure the impact of enterprise marketing efforts. MRM will become a competitive necessity for large enterprises dealing with increased marketing complexity,” Gartner added.
Gartner said nearly half the Global 1000 firms now use MRM applications, an increase of 50 percent since 2000,