Franchisors and experts in the franchising field will answer questions at the next Ben Craig Center seminar, “Using Franchising to Grow Your Business,” on Dec. 10.

Experts include Rupert Barkoff, partner at Kilpatrick Stockton Law Firm. Barkoff is a franchise attorney whose practice emphasizes franchisor registration and structuring problems, problems concerning franchisor-franchisee relations and franchisee associations. He has been a member of the American Bar Association’s 2200-member Forum on Franchising since its inception.

Joinig Barkoff at the seminar will be Whitney Montgomery, CEO of Just Fresh Franchise System Inc. Montgomery will share the Just Fresh story and describe why he chose franchising to grow his business. He says franchising is an important part of the company’s growth plan.

“We have been working very hard for 10 years to learn the best way to successfully operate an upscale fast food restaurant with a healthy twist,” Montgomery says. “Today, of course, that is well known as ‘fast casual’ in the restaurant industry. For Just Fresh Bakery Café and Market — we have proven to be flexible enough to shift with market trends yet determined to stay focused on our roots–.”

Rounding out the seminar is Michael Butler, principal at PRS Franchise Systems. Butler will describe what to look for…and avoid…when selecting a franchise consultant. Using the services of a national franchise consultant, Butler was instrumental in creating the franchise model for PRstore, a retail ad agency for small business and non-profits with plans for a nationwide presence through franchising. He will address the question: “What should you expect from your franchise consultant?”

The seminar, hosted by the Metrolina Entrepreneurial Council (MEC), will be held at the Ben Craig Center on Mallard Creek Road in Charlotte. It begins at 9 AM and ends at 11:30 AM. The price is $75 for member and $99 for non-members.