At an event Tuesday on IBM’s main campus that drew an estimated 500 employees, the company introduced a first-of-its-kind initiative to encourage and sustain corporate philanthropy through volunteerism.

The program, entitled IBM On Demand Community, will provide employees with technology tools targeted for non-profit community organizations and schools in the Triangle and 90 other locations around the world.

RTP is IBM’s largest location in the world, with approximately 13,500 employees.

The initiative provides IBM employees with over 140 technology assets and other resources, strategies, programs and tutorials they can access online and share with the agencies where they volunteer.

In addition, IBM says it will increase the value of technology grants and cash awards to eligible organizations where employees utilize the new on demand tools.

“What sets this initiative apart from other corporate volunteer programs is its scale and size,” said Barry Eveland, IBM’s senior state executive for North Carolina. “IBM On Demand Community enables us to engage thousands of employees on a worldwide basis, and give them resources that will transform the schools and community agencies where they donate their time. We’re taking community service to a whole new level.”

IBM On Demand Community includes a portfolio of proven technology solutions for schools and not-for-profits, plus online training and support materials for IBM volunteers.

IBM: www.ibm.com