VisionPoint Media, an online marketing technology and service provider, is launching vpResponse, a program it says allows businesses to generate leads in a permission-driven manner.

The program creates B2B and B2C marketing initiatives with integrated permission-based programs, including products such as vpMail, vpTrack and vpEdit. These programs allow users to gain access to new markets by invitation.

“Today, businesses are over stimulated by streams of ineffective communications, especially online,” said Diane Kuehn, president and chief executive officer of VisionPoint. “We help our clients shift through the clutter by creating programs to improve their bottom line.”

Clients of Raleigh-based VisionPoint include, Siemens and J. Walter Thompson.