Verbatim will begin shipping 8x-speed DataLifePlus 4.7GB DVD+R media this month as higher-speed DVD multi-format burners become widely available.

At 8x speed, a 4.7GB DVD+R disc can be filled to capacity in less than 10 minutes, the company says. Verbatim 8x DVD+R media has been tested and approved by major original equipment manufacturers of 8x burners.

The key component in achieving 8x speed DVD+R media is Metal Azo recording dye, a proprietary technology developed by Verbatim’s parent company, Mitsubishi Kagaku Media (MKM).

For higher reliability, the new 8x DVD+R media is manufactured utilizing Verbatim’s proprietary Ultra-Precise Molding (UPM) technology. With UPM, the deflection or tilt of the substrate is minimized so the media spins smoothly at high speeds, regardless of the type of drive. Stable rotation at high-speeds is critical to eliminate the possibility of data errors during the read/write processes.

By using the proven dye technology incorporated in its 4x DVD+R media as the platform for the new, more sensitive AZO technology, Verbatim says its engineers not only achieved high-speed 8x +R write speed, they ensured that the new media will maintain 1x, 2.4x and 4x recording compatibility.

The demand for DVD media is being driven by increased availability of recordable drives. Industry analysts project that worldwide recordable DVD media sales will climb from 75 million discs in 2002 to more than 300 million in 2003. Since making its debut in 2002, DVD+R continues to claim a growing share of the DVD media market. With the increase in the production of low-cost DVD burners and the availability of high-speed 8x DVD+R media, that share is expected to increase significantly.

Charlotte-based Verbatim and Mitsubishi Chemical Company, MKM’s parent company, are original members of the DVD+RW Alliance that developed the DVD+RW format.

Verbatim DataLifePlus 8x DVD+R media has an estimated street price of $3.99 and will be available through authorized resellers and the Verbatim web site in late November.