Blooming Cookies, a gourmet cookie and gift company, has launched a new web site with the help of Objectware Inc.

The company, which is celebrating the start of its 20th year in business, was an early adopter of e-commerce technology. It first began taking online orders through its Web site in 1995.

“Blooming Cookies prides itself on our one-on-one customer service,” said founder Ann King. “The new site will get us that much closer to our customers, and let us serve them better.”

The site supports an online ordering system that integrates the gift company’s back office operations and adds an inventory management module, accounts receivable integration and an e-mail campaign management tool.

“The staff can monitor activity on the site, and if they sense a potential buyer is having trouble, they can jump in and help with the order,” says Blooming Cookies General Manager Jay Jenkins. “It’s a top-notch e-commerce system that will grow with us.”

The site’s back office functions were designed by Objectware, which is headquartered in Atlanta.

King founded the company in early 1984, when she came up with the idea of baking gourmet cookies and attaching them to floral stems with silk leaves. She later began arranging the cookies in personalized containers.

Blooming Cookies: www.bloomingcookies.com

Objectware Inc.: www.objectwareinc.com