The Interactive Advertising Bureau (IAB) is recognizing the growing importance the corporate community gives to interactive marketing in the Triangle by bringing its national tour to RTP.
Only six other cities are on the IAB study tour, including Atlanta, Boston, New York, Chicago, San Francisco and Los Angeles
Robert Acquaotta, advertising director for the IAB will be in Raleigh on Sept. 18 to present a nationally traveling Cross Media Optimization Study (XMOS).
XMOS, the largest cross-media study conducted to date, was initiated to discover the optimal media mix a company needs to achieve its marketing goals.
A roster of internationally known companies, including McDonalds, Dove, AOL TimeWarner, Google, Yahoo! and Walt Disney Internet Group, participated in the study Acquaotta will present.
In addition to serving on the IAB board, Acquaotta has been the director of advertising sales for AmericanBaby.com and also worked for Sesame Street on both its magazine and website.
The Triangle Interactive Marketing Association (TIMA) is hosting the Raleigh IAB Cross Media Optimization Study tour stop, and will promote the presentation as one of its quarterly interactive marketing seminars.
The venue for the IAB presentation will be finalized prior to the event, and attendees will be notified.
Current TIMA members can attend the event is free. Non-members can attend for $20, or gain free entrance if they buy a one-year TIMA membership at the door for $50.
Seats are limited for this presentation. Anyone interested in attending the seminar can contact Amy Boaz at email@example.com by Sept. 5.