Automated Resources Group Inc., a New Jersey-based applications service provider, has acquired Triangle-based YellowBrick Solutions, a marketing automation software company.

The terms were undisclosed.

Montvale, New Jersey-based ARGI sells subscription and fulfillment and customer relationship management (CRM) software.

“This is a significant acquisition for ARGI,” said Alex Amoriello, the company’s chief operating officer. “We strongly believe that one-to-one marketing automation will continue to gain significant recognition in the CRM marketplace. With this acquisition, ARGI is now positioned as the premier provider and developer of integrated Fulfillment and CRM services and solutions.”

YellowBrick Solutions Inc. will continue to operate, as an ARGI company, under its own name in Research Triangle Park.

YellowBrick Solutions specializes in marketing automation software and services that manage marketing programs for companies with annual revenues between $30 million and $2 billion.

YellowBrick raised $10.1 million from two institutional investors, Artal Services and p3Technology Partners in 2002.

Yellowbrick Solutions
www.yellowbricksolutions.com