More businesses are seeking better customer relationship management solutions and are prepared to spend additional money in that search, according to a survey from Customer Connect Associates.
In its latest quarterly survey, Customer Connect cited several trends:
- More companies are developing consistent processes for understanding and managing customer relationships.
- Companies utilizing effective CRM solutions are reporting higher success rates.
- Companies are increasing their emphasis on personalized electronic communications.
- More companies are planning to dedicate resources to sharing customer information across communications channels and business units.
Companies participating in the survey ranged in revenues from under $1 million to more than $1 billion, and some 51 percent were both business-to-business and business-to-consumer focused. Of those, 71 percent said they planned to increase CRM spending.
For more information: www.cust-connect.com