Abelson-Taylor, a pharmaceutical and biotech advertising agency, has signed on to use SmartPath’s marketing resource management software.
Under the agreement, SmartPath will automate and manage marketing efforts for Abelson-Taylor’s concurrent marketing projects. The goals are to streamline workflow, increase communication and simplify scheduling, the companies said in a statement.
“As an agency that grew from 75 to more than 230 employees in just five years, we needed a system that would streamline project management and ensure that standard processes and procedures were being communicated and adhered to,” said Beth Hall, vice president of support services for the firm. She said SmartPath was chosen after reviewing “scores” of other companies.