The Polish subsidiary of NuTech Solutions, a provider of advanced predictive analytics and profit optimization software, has been awarded a data analytics and modeling contract from PKN Orlen, the country’s largest manufacturer and distributor of fuels.
PKN Orlen also issues its own credit card, and because of this, it needs to process tens of millions of transactions per year for its customers. Using this transactional data, PKN Orlen seeks to increase its knowledge on the effectiveness of promotional campaigns.
NuTech Solutions will use its proprietary data mining tools to analyze these transactions and build a comprehensive model of the behavior of PKN Orlen customers. The consumer models developed by NuTech Solutions will then be linked with PKN Orlen’s internal databases. The first release of the consumer models is scheduled for December.
“We are pleased to add one of the largest crude oil corporations in Central Europe as a client of NuTech Solutions,” Chief Executive Matthew Michalewicz said in a statement. “Given our strength and track record in analytical, modeling and optimization solutions for clients such as ChevronTexaco and Ford Motor Company, we look forward to working with PKN Orlen on this project.”
NuTech Solutions: www.nutechsolutions.com