Solution Builders and SRI Analytics have formed a partnership to help clients more accurately forecast customer behavior and design marketing programs as a result.

The two firms will provide “predictive marketing analytics” to joint clients. They said the end result of their combined efforts will be more effective promotions and services delivered at a lower cost.

“Predictive marketing analytics can help businesses optimize their campaigns to be most appealing and profitable,” said Gary Giles, president and chief executive officer of Solution Builders. “Our goal is always to provide our clients with information than enables them to be proactive, make better decisions, and ultimately drive profitability.”

Solution Builders: