Synavant, which announced it was selling its interactive marketing division to Group Cegedim of Europe, said Monday it was instead selling all outstanding shares of the company.
European-based Cegedim will pat $2.30 per share for Synavant’s 15.2 million shares, or some $135 million. Synavant stock closed up 65 cents, or 41 percent, to close at $2.25 on Monday.
Synavant (Nasdaq: SNVT) is a customer relationship management firm focused on pharmaceuticals.
