Accipiter, a developer of software for online advertising solutions and services, is doing more business with Bankrate.com.
Bankrate.com, an Accipiter customer since 1997, not only adopted Accipter’s AdManager V6 product but also incorporated an inventory projection module. Accipiter said it has decided to use the new module in the next release of AdManager this summer.
Bankrate.com, an online banking site, draws more than 4 million unique visitors per month, providing banking, investing, tax and small business services. ComScore Media Metrix ranks Bankrate as the top site for financial information and advice traffic.