Venetica, which recently closed on $7 million in venture capital, has hired Bill Dedrick as vice president of sales.

Dedrick will head Venetica’s combined sales and business development organizations with the task of accelerating revenue growth, the company said. Dedrick has worked for Intersolv, Easel Corporation, SQA and Rational Software.

Venetica develops content integration software.

Venetica: www.venetica.com