SmartPath, a developer of marketing resource management software, has struck a partnership with Atlanta-based MediaBin, the companies said Wednesday.
Under the agreement, SmartPath’s MRM software will be incorporated into MediaBin’s digital asset management solutions.
The companies said the combination of the two software programs “will offer large marketing organizations the capabilities they need to speed marketing campaigns and product launches while increasing efficiencies and reducing costs.”
SmartPath: www.smartpath.com
MediaBin: www.mediabin.com
