Solution Builders, a business analytics firm, and SRI Analytics will work together to provide what the firms call “predictive marketing analytics” in an effort to help marketing departments improve their efforts.

The companies said their combined efforts would assist clients in accurately forecasting customer behavior and help clients better tailor their promotions and services.

“Predictive marketing analytics can help businesses optimize their campaigns to be most appealing and profitable,” said Gary Giles, president and chief executive officer of Solution Builders.

Solution Builders: