Brickstream Corporation, which develops customer relations management software, has closed on its first round of financing.
The company announced Wednesday that it received $6.2 million in a first round led by Columbia Capital and Mohr Davidow Ventures. As part of the deal, both firms received a seat on Brickstream’s board of directors.
Brickstream was launched in January of last year and already is serving numerous retail stores, banks and consumer packaged goods manufacturers. Its software also has won several awards, including Best New Product at Global Shop 2002 and Best Future Technology at Retail Solutions 2002.
What makes Brickstream software unique is so-called and patented image understanding software. Coupled with in-store video, the software tracks customer movements and translates those movements into information that stores can use immediately to improve service, marketing effectiveness and store layouts, according to the company.
“Brickstream is strategically positioned to benefit from an increased focus on delivering superior customer service experiences in brick-and-mortar stores,” said Amir Hudda, the firm’s chief executive officer.
The fact that Brickstream already has customers helped attract his firm’s interest, said Mike Sheridan, general partner at MDV, in a statement. “In a relatively short period since their launch, Brickstream’s solutions are already providing tremendous value to several large retailers and banks,” he said.