Batanga, which has built what it touts as the largest Latin Internet radio network, is making a bid to expand the reach of its print magazine.
Source Interlink’s direct magazine distribution division, International Periodical Distributors, will provide Batanga Magazine to bookstore and retail chains such as Barnes & Noble, Borders, Tower Records, Sam Goody, Virgin Megastore and Musicland.
Just as its web site, Batanga focuses on Hispanic youth and culture with the magazine. The online network claims 850,000 unique visitors per month.
“We decided to pick up Batanga Magazine primarily because of potential in this market,” said John Francis, product manager for IPD, in a statement. “Latin music and entertainment is becoming increasingly popular, and our hope is that Batanga Magazine will expand coverage over the coming year and become a category leader on the newsstand.”