Avesair, a provider of mobile marketing and media solutions, says it produced higher than industry average results of a geo-targeted campaign it ran for Champs Sports.
The November promotion targeted the opening of a store location in New York’s Times Square. In one week, Avesair says the campaign reached hundreds of thousands of viewers and received a 4 percent click-through rate (CTR). The results nearly doubled the average direct marketing response rates and over 10 times that of Internet ads.
Research from DoubleClick, culled from more than 144 billion ads, revealed that the average click-through rate for rich media increased slightly to 2.7 percent … from 2.5 percent in the first quarter. CTR for non-rich media declined slightly from 0.4 percent in the first quarter to 0.27 percent in the third quarter.
“We’ve seen an explosive growth rate in recent months with the amount of wireless advertising campaigns we’ve been delivering for our advertising customers,” Sean Harrison, executive VP of business development and marketing for Avesair, said in a statement. “The up-tick in the amount of campaigns, and the success rates associated with such campaigns, shows the allure mobile marketing has on big brand advertisers–highlighting the potential of the mobile marketing industry.”
Champs Sports, with nearly 600 stores, is the largest mall-based retailer of sporting goods in the United States and Canada.
Founded in 2000, Avesair is based in Research Triangle Park, with satellite offices in Atlanta and London. Its Mobile Marketing Network is responsible for serving upwards of 50M mobile marketing messages and is in use by over 60 customers worldwide including AT&T Wireless, Mercedes-Benz, MSN Mobile, Nokia, Salon.com Sephora and Volvo.
Champs Sports: www.champssports.com