The Technology Association of Georgia (TAG), one of the nation’s top regional technology associations, today named Atlanta technology veteran Emma W. Morris as its interim president.

The appointment comes as TAG’s board continues its search for a full-time replacement of founding President David Simmons, who chose to leave in October to join Firstwave Technologies as the company’s chief operating officer. Simmons remains on the TAG board.

TAG’s vice president of external affairs, Beth Allen, was serving interim executive director of the nonprofit technology trade association.

“I’m excited to work with the dynamic talent assembled at TAG,” said Morris. “There are many opportunities to bolster the technology industry, and I see great potential in TAG charting unexplored opportunities.”

During the past 12 years, Morris and her company of professional consultants, The Morris Group, have provided growth, funding and organizational strategies to early-stage technology entrepreneurs seeking to launch rapid-growth, venture-backed companies. Its client roster includes many of Atlanta’s successful start-up businesses as well as Fortune 500 companies.

Morris also was founding chief executive officer of VistaScape, a high-resolution imaging and delivery technology company, and Synchrologic, a developer of mobile and wireless infrastructure technologies.

Previously, Morris was vice president, Strategy and Marketing for Dun & Bradstreet Software, and held positions at Management Science America as vice president of Marketing, vice president of Latin American Operations and vice president of Consulting.

Morris also developed and led a national distribution systems practice for Ernst & Whitney’s Management Consulting Division. She developed this practice based on her experiences as vice president of sales and marketing for Cambar Business Systems, a logistics application software company she helped found in 1981. Morris was recruited to Cambar from IBM, where she started as a systems engineer and later moved to sales and marketing.

“Emma has the leadership and experience to further TAG’s position as Georgia’s technology catalyst,” TAG Chairman Kelly Gay said in a statement. “Emma’s intuitive and creative problem-solving style will be essential in meeting challenges TAG may face. She’s an excellent strategist and process facilitator, combining her understanding of the technology industry with a solid business approach.”

TAG is a membership-based organization serving Georgia’s technology community. TAG is the largest organization of its kind throughout the United States and currently serves several thousand members representing more than 1,500 Georgia-based technology companies. TAG hosts more than 100 events throughout the year developed to meet the needs of a diverse community.