Ronald S. Laura Enterprises (RSLE) has chosen Temtec’s Executive Viewer to provide web-based interface to their Direct Response TV (DRTV) campaign management system.

Temtec says the solution will allow executives and campaign analysts at RSLE in Las Vegas to access and analyze information to identify profitability trends and infomercial campaign success.

Founded in 1993, Temtec is a provider of analytical software that’s been utilized by Alcatel, HP and Time Life International. The company has its U.S. operations in Chapel Hill and European base in The Netherlands.

RSLE’s DRTV campaign management system uses Microsoft’s Analysis Services online analytical processing (OLAP) technology to consolidate sets of data coming from telemarketing centers, fulfillment houses and media buying agencies. By moving the data into a multidimensional format, information can be updated dynamically and viewed from multiple perspectives.

Temtec says its Executive Viewer, a front-end analysis and reporting solution designed to optimize OLAP databases, was selected by RSLE for its ease of use, powerful analytical functionality and immediate response times.

“We are enthusiastic to work with Ronald S. Laura on such an innovative application that can deliver measurable results,” Danielle Proctor, Temtec USA’s vice president of sales and marketing. “With the winning combination of Microsoft Analysis Services and Executive Viewer, speed of thought information capabilities are now available to key decision makers, a clear competitive advantage for any organization.”