Interactive marketing services company DNA Studio has named Jon Caddell as account director to head the company’s new Atlanta office.

Caddell joins DNA Studio from Red Sky and, where he worked with Coca-Cola and other Atlanta-based corporations. He will be responsible for building DNA Studio’s presence in the Southeast as well as oversee projects, the company said..

“With his broad experience as a member of Atlanta’s interactive marketing community, Caddell is a perfect fit for DNA and our growing business in the Atlanta area,” John Moshay, chief executive officer of DNA Studio, said in a statement. “He also brings to our team a vital understanding of what it takes to position brands by creating compelling consumer experiences.”

Prior to his tenures at Red Sky and, Caddell was a founding principal in the Atlanta-based firm iD8 Marketing, servicing clients such as Beers, Orkin and Mentos.

Founded in 1995, DNA Studio specializes in the creation of consumer experiences and online marketing campaigns for clients such as Anheuser-Busch, Universal Pictures, Sony Pictures and Warner Bros. DNA Studio has offices in Los Angeles, New York and Atlanta.

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