Search engine marketing agency 360Traffic, a division of 360i, has launched a new offering called Total Portal Management (TPM).

360Traffic says TPM combines the capabilities of its search engine registration and optimization practice with 360i’s media planning, buying and management practice.

“It is extremely comprehensive and customized to each client’s needs,” says David Williams, 360Traffic’s chief strategist. “We have a team of dedicated account managers, technicians and analysts that work on the project. Also, we will ensure that the client site is included and ranking well in the engines.”

According to 360Traffic, TPM is guaranteed to maximize a company’s traffic and sales from all of the major search engines through “natural search” and paid placements.

“Many of the promotional tools claim they will submit you to many engines,” adds Williams, “but in reality, they are just spamming your site to many search engines, and the end result is that you are included in none of them.”

Furthermore, TPM includes site coding and architecture consultation, registration in all major and some niche directories, site optimization and page development, search engine media planning, integration with search engines, campaign tracking and analysis

The service offering is priced on a retainer basis with no large up-front fees or cost per click pricing. All media costs are passed-through to clients.

“Given the fact that approximately 80 percent of web site users start their hunt with search engines, making your site visible to these search engines is critical,” Bryan Kujawski, 360Traffic account director, said in a statement. “Our clients are finding that — TPM produces the lowest-cost source of in-bound traffic, leads and sales of all online and offline marketing programs that they are currently running.”

360Traffic, based in Atlanta since 1998, provides search engine registration and optimization services for over 110 clients. They include First Premier Bank, BellSouth, National Car Rental, Alamo Rent A Car, Sheraton, McGraw-Hill, CNNenEspañol and CIT, which should all benefit from TPM global reach.

“It will help to increase qualified site traffic/visitors, sales leads and sales…most of our clients experience significant increases in all of these areas,” Williams says of TPM. “It will attract more customers and also customers from new regions throughout the U.S. and internationally. Unlike the Yellow Pages, which is a local directory, the search engines reach a large U.S. and international audience.”