SAS ranks number one in prediction functionality according to a new Patricia Seybold Group (PSGroup) report, “Hitting the Prediction Bull’s Eye.”

The PSGroup report looked at the prediction functionality of six of the leading customer-centric analytic application vendors in the market, including Cary-based SAS.

“As companies continue to turn toward analytics-based CRM to maximize customer intelligence and boost profits in a challenging economy, we’ve noticed that more and more vendors are jumping on the CRM analytics bandwagon, offering solutions with so-called analytic capabilities,” Nelle Schantz, global director of CRM at SAS, said in a statement.

This observation is corroborated in an additional report by PSGroup of Boston called “Customer-Centric Analytic Applications in SAS CRM Solutions: How SAS’s Customer-Centric Analytic Application Offerings Stack Up against Our Evaluation Framework.”

That report finds that many products “positioned as customer-centric analytic applications are little more than reports and OLAP-style navigation of predefined data warehouses and marts.” PSGroup acknowledges that prediction can be as important as, or more important, than simple analysis.

The report states that, “The key strengths of SAS CRM Solutions are its depth of analytic functionality, its breadth of prediction functionality, and the rich extraction, transformation, and loading processing of SAS data warehousing. SAS CRM Solutions is the polar opposite of “light analytics.” It offers the broadest and deepest array of analytics of any offering that we’ve evaluated against our framework.”