COLUMBIA,Shoor & Company, a public relations firm specializing in information technology, says it has been named agency of record for Austin, TX-based Inquisite, a leading provider of Web-based survey software systems.

Inquisite selected Shoor & Company as its agency of choice for its North American operations because it needed an experienced marketing communications partner that was already familiar with the high-tech industry. Shoor & Company is partnering with Inquisite to offer public relations, brand building and marketing counsel.

“After an extensive search of the nation’s leading high-tech public relations firms, we selected Shoor & Company because they are well-equipped to help us build awareness as we continue to grow our market share in North America,” Inquisite President Jim Martin said in a statement.

Inquisite’s automated solutions allow users to create, deploy and manage online surveys. Its products are used for collecting feedback from employees, customers, members, prospects, partners and other key audiences. The company’s customer base includes EDS, Harrah’s, Pfizer, Target, Hewlett-Packard, Chevron, General Electric and others in the pharmaceutical, healthcare, manufacturing, retail, education and financial services industries. Launched in 1997, Inquisite also provides hosting and consulting services.

Shoor & Company, based in Columbia, SC, provides a range of public relations, marketing and communications services to high-tech companies throughout North America. With a satellite office in Boston, the agency specializes in targeted PR activities designed to achieve clients’ business objectives.

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