CARY, N.C. … Avesair has signed an agreement with Microsoft Network (MSN) to jointly offer mobile marketing services to a broad network of wireless carriers, publishers and media companies in North America.

Avesair, a developer of mobile marketing technology and service solutions, says it is enabling MSN, a popular online destination, to drive media revenue through wireless advertising, interactive customer loyalty and retention programs for operators, and by optimizing relationships with third-party media partners.

Financial terms of the deal were not disclosed.

“Our relationship with MSN is a strong testament to the strength of our wireless technology and the allure of our network,” Sean Harrison, executive vice president of business development and marketing for Avesair, said in a statement. “With the inclusion of the MSN carrier reach in North America, we are now serving over half of the mobile marketing messages in North America.”

Under the terms of the agreement, MSN will use Avesair’s Mobile Marketing Platform (MMP) to deliver marketing messages across MSN Mobile 5.0, the latest wireless data service from MSN. In addition, MSN’s media sales team will resell wireless ad inventory from the Avesair Mobile Marketing Network (MMN), which consists of 60 content providers with a wide range of categories and topics.

With Avesair’s MMP in use by MSN, advertisers can run advertisements, promotions and coupons in targeted, interactive programs across MSN Mobile, where more than 5 million worldwide customers use wireless data services each month. Advertisers also will have use of Avesair’s array of ad formats and response mechanisms, including SMS, instant messaging, store locator function, MMS, opt-in mobile e-mail and Interactive Voice Response.

In addition to licensing Avesair’s MMP, MSN will resell inventory from the Avesair MMN, giving advertisers and agencies use of the wireless Internet to expand revenue, increase brand recognition and drive sales. As a result, Avesair says MSN can expand its media buys and increase its reach to the wireless demographic.


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