TrialCard, a privately held transaction services company focused on the pharmaceutical industry, has appointed Craig Hollingsworth as sales director for the company.

Hollingsworth will be responsible for promoting TrialCard and its products to major pharmaceutical manufacturers.

Prior to joining TrialCard, Hollingsworth worked as senior account consultant for NDCHEALTH, where he negotiated more than $6.4 million in revenue. He was senior vice president with Nutracor, a Nutritional Supplement Manufacturer and also worked as a consultant in medical sales at Searle Pharmaceutical, where he launched a number of key products, including Celebrex.

Headquartered in Raleigh, TrialCard is a transaction services company specializing in the implementation of marketing programs where drug distribution is involved, including product sampling, direct-to-consumer, direct-to-physician, loyalty programs, patient assistance programs and clinical trials companies.