Startup integrated circuits designer Quellan has hired industry veteran William Eversole as president and chief operating officer.

Eversol has spent years at Texas Instruments, where he was general manager of its World Wide DSL Business.

Quellan’s electronic solution, Symbolizer, uses proprietary advanced modulation technology to lower system costs while increasing transmission capacity and will hit the telecom market by the end of 2005. Quellan’s solution has caught the attention of designers and engineers from across the country, including that of Eversole, who left TI’s Dallas headquarters in April to join the team.

“Quellan’s unique electronic technology reduces the incremental costs of a telecom carrier’s network by at least 40 percent while lengthening the life cycle of its existing infrastructure,” Eversole said in a statement. “That’s a remarkable breakthrough in an industry typically dominated by optical solutions and one that I very much wanted to be a part of.”

The technology used in Quellan’s approach allows carriers to enhance their existing networks and achieve tremendously faster OC-192 transmission on OC-48 fiber networks. Furthermore, the networks maintain proportional data rates without encountering technical and physical limitations as they scale to OC-768 systems, the company says. For metro area network carriers, Quellan says this translates into a potential savings of approximately $5 billion through 2005.

With core technology developed through advanced mixed signal research at the Georgia Institute of Technology in Atlanta, where Quellan is based, the company incorporated in 2001 and since then has validated its technology in a test-bed environment and verified the economics of its value proposition.

Quellan raised $5 million in its Series A round of funding last May. The round was led by Cordova Ventures, and also included GreenSpring Ventures; Yamacraw Seed Fund; Steve Chaddick, Ciena senior vice president of systems and technology, and other undisclosed investors.

As an emerging member of Yamacraw, a strategic economic development initiative in Georgia, and a Yamacraw Seed Capital Fund recipient, Quellan has grown rapidly. In less than two years, the team has grown to nearly 25 design engineers who specialize in the fields of optical technologies, signal processing or semiconductors, including former executives from Texas Instruments, Agere Systems, JDS Uniphase, Lucent, Nortel Networks and others.