COLUMBIA, S.C. … CarterTodd & Associates has been named public relations agency of record for Impact Technologies Group, a Charlotte-based technology provider to the financial services industry.

“CarterTodd & Associates has an impressive record of launching technology products nationally,” Impact Chairman Howard Keziah said in a statement. “Our company needed an experienced PR and marketing team to build more significant awareness of our products nationally. We believe CarterTodd will help further position our company as a top provider of technology products for banking, insurance, and brokerage firms.”

Impact develops software and web-based technology solutions for needs analysis, business planning, retirement, distribution, financial planning and estate planning.

CarterTodd Principal Lorri-Ann Carter said initial efforts will focus on increasing awareness of Impact’s technology by placing customer success stories and trend articles in national trade publications, especially the financial and insurance media.

Impact Technologies Group:

CarterTodd & Associates: