One of the most high-profile public relations and marketing contracts in the Triangle is changing hands.
Red Hat recently decided to switch from one Boston public
relations firm to another, changing from Schwartz Communications to Brodeur Worldwide.
The company selected Brodeur last month, according to Jessica Shorter, who will be representing Red Hat for the public relations firm. Shorter added that Raleigh-based Red Hat had retained some of its public relations responsibilities in house.
Red Hat Public Relations Manager Dayna Muller confirmed that the company had not moved all of its PR out-of-house.
“We do a periodical review of our retained suppliers and bring in
competitors to the process,” Muller said. “In this case, Brodeur convinced us that they were the right firm for us.”
Brodeur started in 1985 as a small Boston-based firm known as Brodeur & Partners. Today, the firm represents technology companies out of nine U.S. offices and has more than 500 employees in 32 countries.
Red Hat:
www.redhat.com
Brodeur Worldwide: www.brodeur.com
