Online lending exchange LendingTree (Nasdaq: TREE) has entered an Internet relationship with Kelley Blue Book, which operates an automotive information site with more than 4 million consumers each month, all utilizing kbb.com to buy, sell, research and preview automobiles online.

The addition of LendingTree to the kbb.com “Get Financing” page enables auto shoppers who visit the site to complete a simple loan request form online, the company says, and if qualified, receive multiple, competitive auto loan offers within one business day. The LendingTree Exchange of more than 160 lenders is powered by Lend-X, the LendingTree lending technology, which also powers the LendingTree presence on the kbb.com site.

Kelley Blue Book is based in Irvine, CA. The company is currently celebrating its 75th anniversary. Its Web site, kbb.com, is the number one automotive information site in the nation, according to Neilson’s NetRatings. It attracts over 4.5 million unique visitors, generating nearly 30 million pricing reports per month.

Founded in 1996, Charlotte-based LendingTree offers an online lending Exchange made up of more than 140 banks, lenders, and brokers and has facilitated nearly $18 billion in closed loans. Millions of consumers have accessed the LendingTree Exchange through the company’s Web site, it says.

LendingTree: www.lendingtree.com

Kelley Blue Book: www.kbb.com