Silverpop Systems, a provider of e-mail marketing and customer communication management software and services, has appointed four members to its new Strategic Advisory Board, formed to provide the company with ongoing advice, introductions and feedback.

The board will offer ongoing guidance from product-related strategic planning to corporate and business development.

The initial appointments are: Jeff Sonnenfeld, founder, president
and chief executive officer of the Yale Chief Executive Leadership Institute; Chris Evans, founder of Accipiter who lives in Raleigh; John Willcutts, Benchmark Capital Entrepreneur in Residence, and Mike
Tolbert, vice president of sales for ProSight

“As Silverpop solidifies a leadership position in the Customer Communication Management space, the insight of our Advisory Board will be invaluable in developing our ongoing growth plan, sales strategy and corporate positioning,” Bill Nussey, Silverpop’s president and CEO, said in a statement. “The group we have assembled will give us valuable, unique perspective as we continue to bring on new customers and establish the industry standard for enterprise-class customer communication software.”

Silverpop Systems: