FullSeven Technologies, an e-mail technology company, has a new client: The Carolina Cobras.

The Raleigh-based Arena Football team is using e-mail integration to direct e-mail recipients to their Web site and accelerate their ticket and sponsorship sales cycles.

“We do a great deal of our business through e-mail and we were looking for a new way to promote our brand and connect e-mail recipients to specific links on our Web site,” Russ Jones, partner and chief financial officer for the Carolina Cobras, said in a statement. “We now are using LetterMark software templates to connect directly to the areas on our Web site where the ticket and sponsorship areas are highlighted in order to strengthen our sales cycles.”

The Cobras have already noticed increased hits to their Web site and they expect that to increase as they re-launch their site towards the end of the month, the team said. In addition, the LetterMark software will allow users to easily make changes to their e-mail once Web site changes are made.

FullSeven Technologies: www.fullseven.com

Carolina Cobras: www.cobrasfootball.com