novelProjects, a full-service Web design and programming company, is the newest entry in the Triangle’s tech industry.

The company is banking that offering flat-rate fees for projects rather than hourly pricing will entice customers to use novelProjects’ services.

In a prepared statement, company co-founder Jes Lipson says: “Creating a web site is like publishing one issue of a newspaper. The format and pictures may be great, but it quickly becomes useless if not constantly updated and improved.”

novelProjects has a customer service program it refers to as “projectPulse.” The service allows customers to access their accounts through the company’s Web site to see the work on their site that is being completed in real time. The system is accessible 24 hours per day, seven days per week. projectPulse also offers a 9-1-1-type phone number clients can call in case of a “Web emergency.”

Some of the company’s clients include firms from many different industries, including universities, nonprofits and law firms, although novelProjects declines to reveal any names. The company plans to announce client names in the coming weeks, according to novelProjects spokeswoman Amy Barefoot.

novelProject Web site: