Editor’s note: Local Tech Wire features a profile each business day of a venture capital or investment firm doing business in the I-85 corridor. Matthew Burns, Worth Civils and Daniel Pearson compiled the series. A long-time player in the Atlanta market, Equity-South Advisors has maintained a low profile in recent years – so low it still doesn’t have a working website to tout its achievements and strategy to investors, entrepreneurs and the general public.

Equity-South acquires and makes equity investments in operating businesses with attractive growth prospects, especially later-stage companies in the software, services, manufacturing and distribution sectors.

It has $41.5 million under management, and the size of its typical investment is between $1 million and $5 million.

The firm’s portfolio includes online staffing venture VCG, customer and employee loyalty program manager MMS Incentives and credit card processing software company PaySys International, which was sold a year ago to First Data.

Here’s the skinny:

Featured Firm: Equity-South Advisors LLC

Mailing address: 3399 Peachtree Road, N.E., Suite 1790 Atlanta, GA 30326

Phone number: (404) 237-6222

Web site: under construction

Management Team:

John Williams
Douglas Diamond
R. Elliot Miller
H. Ross Arnold
Stephen Grubb
Michael Dunn

Focus of firm: Software, services, manufacturing and distribution

Money under management: $41.5 million

Sample portfolio companies:

MMS Incentives, Inc.
VCG, Inc.
PaySys International, Inc.
CarStar, Inc.

In what size range: $1 million to $5 million

Sweet Spot (types of deals, stage of the company): Companies that are in late-stage expansion, buyout or acquisition mode.

Most important attributes for companies seeking funding: Must be a proven leader in a market that demonstrates attractive growth prospects.

What differentiates you: Firm is a long time player in the Atlanta venture capital market and has an established network of partners.

Monday’s profile: Atlanta Technology Angels

Previous profiles:

Previous profiles can be found under Venture Watch. Set date parameters for Feb.11 through today, hit enter, and see the VC related stories published since that date.

Feb. 11: Academy Venture Funds
Feb. 12: Atlantic Group
Feb. 13: Aurora Fund
Feb. 14: Capital Investment Partners
Feb. 15: Carolina Financial Group
Feb. 18: Carousel Capital
Feb. 19: Catalysta Partners
Feb. 20: Charlotte Angel
Feb. 21: Draper Atlantic
Feb. 22: Eno River
Feb. 25: Halifax Group
Feb. 26: Intersouth Partners
Feb. 27: Kitty Hawk Capital
Feb. 28: NC Enterprise Corp.

March 1: NC Technological Development Authority
March 4: Oberlin Capital
March 5: A.M. Pappas
March 6: Piedmont
March 7: RBC Centura
March 8: Redleaf Group
March 11: Remington Capital
March 12: River Cities
March 13: Research Triangle Ventures
March 14: Southeast Interactive
March 15: Tri-State Investment Group
March 18: Trelys
March 19: truePilot
March 20: Wakefield Group
March 21: Frontier Capital
March 22: Southern Capitol Ventures
March 25: Alliance
March 26: Armada
March 27: Cordova Ventures
March 28: Craven, Green & Wahlen
March 29: Intelligent Systems

April 1: Five Paces Ventures
April 2: Kinetic
April 3: Gray Ventures
April 4: Live Oak
April 5: Mellon Ventures
April 8: Linx
April 9: Monarch
April 10: Noro-Moseley
April 11: Richards Capital
April 12: River Capital
April 15: Southeastern Technology Fund
April 16: HIG Capital
April 17: Total Tech Ventures
April 18: EGL Holdings