RALEIGH … Customer relations training and development provider eRede and Zoom Culture, a Chapel Hill, N.C.-based media company, are offering a joint product that will deliver learning learning experiences to users via their desktop computers.
The companies will deliver custom content to specific clients as well as off-the-shelf instruction for download or streaming from the eRede website. eRede will use Zoom Culture’s network of locally based videographers and state-of-the-art editing facilities to develop corporate education modules that focus on improving customer experience management.
“The team at Zoom Culture offers eRede several critical resources that will allow us to accelerate our corporate plans and vision,” eRede Chief Executive Larry Laws says in a statement. “Zoom Culture is producing revolutionary and exciting video content, so they understand our vision of delivering desktop video-based instruction that captures the user’s attention instantly and communicates learning in an ‘edutainment’ style or format.”
Marty Lafferty, president and chief executive of Zoom Culture says in a statement, “It’s very unusual to find a company like eRede and its approach to programming for the corporate environment. We’re looking forward to working with the eRede team to really change the way corporate learning is developed and delivered.”
The companies are actively selling in the hospitality industry and for customer relationship management projects. The companies are also discussing production of titles, which will be marketed and sold to individuals and small businesses.
eRede creates educational services and products that engage users to increase rates of retention and the speed of learning. Its customers include ABN Amro Bank, British American Tobacco and Colonial Williamsburg Company-Hospitality Group.
Zoom Culture specializes in producing and distributing member-originated video content, which can be viewed via broadcast, cable or satellite television and the Internet.