Entrepreneurs and other players take to a new venue tonight to discuss the pros and cons of the high-tech economy.

Talk radio.

“We’re at a crossroads where the Triangle needs a media venue to get the message out on the importance of entrepreneurialism and what it means to this growing community,” says Tim Tompkins, vice president at the Council for Entrepreneurial Development.

Sig Hutchinson is trying to fill that need. Tonight, at 6, the area’s first entrepreneurial radio talk show, “Success Today,” will debut in both Raleigh and Durham. The first guest on the weekly show will be Mitch Mumma, partner with Intersouth Partners.

“It’s the People Magazine of the technology scene in the Triangle,” says Hutchinson. “The show will be in a context that zeros in on who people are and how they make decisions, not corporate profiles.”

Tompkins, for one, is eager to hear what happens.

“This will be a mouthpiece for the entrepreneurial community to be heard,” Tompkins says. “The emphasis of the show is at the heart of the story behind the story — people. That’s what makes it different.”

The show will broadcast live on Mondays for one hour on WDNC AM 620 in Durham and WDTF AM 570 in Raleigh. Hutchinson says the show will have a broad range of topics, but mainly geared around current technology and compelling issues. Listeners will be able to call in and join the conversation throughout the show.

Upcoming guests include Kip Frey, former chief executive officer of Open Site Systems and Chris Matton, an investment attorney.

Asking the right questions

“To my knowledge, nothing like this has been done like this before in the Triangle,” says Hutchinson, whose been working on the concept for three years.

Hutchinson is an entrepreneur himself as president of Sig Hutchinson and Associates, a sales training and coaching company. Hutchinson is also heavily involved in the Triangle Greenways Council and is chair of the Open Space Committee for Wake County.

“Sig understands and is heavily plugged into what’s going on in the Triangle community,” Tompkins says. “He has gained the enthusiastic support he needs, plus has the contacts and charisma to pull this off.”

Hutchinson says one of his strengths is asking the right questions to bring out the best in people.

“The most talented person in the world just looks and sounds like another person until you ask the right questions,” Hutchinson explains. “It’s a unique chance to examine and benefit from personal experiences of others who have been-there-done-that.”

The timeslot was strategically chosen because people are commuting during that time, says Bill Whitley, general manager of CMG Interactive, Curtis Media Group’s Internet division. Curtis Media owns both WDNC and WDTF.

“We’re bullish about the show and believe it will build a loyal audience,” Whitley says.

The show will also be available on streaming audio for seven days after each airdate at www.triangleintouch.com and www.successtoday.com

“The one thing we can’t say is ‘stop the tape,’ he says