Editor’s note: Laura Baverman, editor of Exit Event, reports on the partnership between two startups has turned into a marriage beneficial to both. This is the latest story in the WRALTechWire-ExitEvent partnership focused on bringing Triangle entrepreneurial news to a wider audience.
RALEIGH, N.C. - They have a mutual goal of transforming the wedding industry using technology, but completely different ways of going about it. And that’s why a new partnership between Raleigh-based WedPics and Durham’s SimpleRegistry makes so much sense.
The two companies have generated a lot of traction in the two years since each launched their platforms for brides and grooms. About 150,000 couples around the world have used WedPics’s free app for crowdsourcing wedding and wedding-related event photos from guests. The startup is hoping to grow its 8 percent U.S. market share this year, and is exploring international expansion. It also raised money, which ExitEvent reported last May.
But a big goal of the year is to start generating money. And SimpleRegistry plays right into that strategy, says David Cullen, WedPics business development officer.
SimpleRegistry, meanwhile, had about 15,000 couples register for gifts using its site last year, but founders, Brandon Warner (pictured left) of Durham and Tony Alexander of Cincinnati are preparing for faster growth in 2014. The men have deep experience in the wedding industry. In 2004, they built one of the first honeymoon registry sites Traveler’s Joy, now the official honeymoon registry partner of the three largest wedding information sites.
The full story can be read at ExitEvent.
