Posted Aug. 4, 2014 at 1:24 p.m.

Premium Lock Wal-Mart's website looks to personalize shopping

Published: 2014-08-04 13:24:08
Updated: 2014-08-04 13:24:08

Wal-Mart Website This undated image provided by Wal-Mart, shows the website that will enable it to personalize the online shopping experience for each customer. Wal-Mart is rolling out a feature that will enable its website to show shoppers more products that they may like, based on their previous purchases. It also will customize Wal-Mart's home page for each shopper based on where that customer lives, showing local weather and events, as well as the customer's search and purchase histories. (AP Photo/Wal-Mart)

In its latest bid to compete with Amazon, Wal-Mart is rebuilding its website to further personalize the online shopping experience of each customer, the company announced on Monday....

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