Posted Jul. 22, 2013 at 11:52 a.m.

Premium Lock Vivek Wadhwa: Media relations are crucial to startup success

Published: 2013-07-22 11:52:07
Updated: 2013-07-22 11:52:07

Don’t let recession be the death of your marketing. A poster promoting the play “Death of a Salesman” – will such a black mood overshadow your marketing efforts in 2009? Image 1 of 2 · Next Image…

So if you're starting a business, the question you may ask is: How does one get PR--and what does it cost?The good news is that PR doesn't have to cost much. You don't need to hire high-priced agencies that specialize in racking up big bills and spamming journalists. But it does require corporate executives--preferably the CEO--to take a proactive approach and to be open and available. Here are some insider tips....

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