Mobile health technology startup Valencell, a developer of wearable sensors that measures various fitness metrics, has reached a partnership to market its products.
In 2014, consumer accessories company Scosche Industries will start offering products employing Valencell’s technology. The companies plan to unveil the products at the electronics show CES 2014, which is scheduled for Jan. 7 through 10 in Las Vegas.
Valencell has developed what it calls PerformTek Precsion Biometrics, a wearable sensor that analyzes blood flow and physical activity level to monitor the user’s fitness biometrics, such as heart rate. The device presents the biometric information in an easy-to-understand format and that helps users improve their health and fitness. In 2011, Valencell landed a $5.5 million round of investment led by Best Buy Capital, the investment arm of electronics retailer Best Buy.
Valencell’s PerformTek sensor technology has been validated through clinical studies at Duke University and North Carolina Wesleyan College. The company holds 10 patents covering the accurate measurement of fitness biometrics through wearable technology. Under the partnership with Scosche, the Perform Tek technology will be combined Scosche’s design expertise in developing new products.
At CES, the products based on the PerformTek technology will be demonstrated at both the Valencell and the Scosche booths.
