Updated Jun. 25, 2013 at 7:42 a.m.

Premium Lock How to take your firm global: UNC professor offers 8-point plan

Published: 2013-06-25 07:33:00
Updated: 2013-06-25 07:42:52

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In new book "Brand Breakout," Kenan-Flagler professor along with a colleague from the London Business School lay out a strategy to help firms capitalize on business in emerging markets....

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