What drew North Bridge Growth Capital’s Holly Maloney to Durham to meet and eventually invest in digital textile printing company Spoonflower was its impressive revenue growth, capital efficiency and lack of venture capital.

Ian Sigalow likes software-as-a-service companies outside the typical tech hubs of San Francisco, New York and Los Angeles—making locals Validic and Netsertive a good fit for his Greycroft Partners of New York.

And Comcast Ventures’ Jonathan Drillings likes to invest in companies across the technology spectrum but mostly those in which Comcast or NBC Universal can play a role strategically. He’s most focused on B2B companies like Durham portfolio company Windsor Circle.

All three venture capitalists with Triangle interests agree that a certain set of metrics are critical despite the company, industry, technology, location or management team. They provided those insights during an afternoon panel discussion at the Internet Summit in Raleigh Wednesday.

Read their insights on WRAL Tech Wire’s partner website, ExitEvent.