With six fewer shopping days between Thanksgiving and New Years in 2013, retailers were counting on getting a big boost from turkey day shoppers. Morrisville-based ChannelAdvisors reports the online “baskets” were filled,
“The same trends we reported on yesterday at Thanksgiving ‘half time’ held through the day with each channel coming in with well over 25% y/y growth. Given that we have six fewer shopping days this year that equates to 20% less days in the holiday, so it is encouraging to see such a spike on Thanksgiving,” writes ChannelAdvisor Chief Executive Officer Scot Wingo, who tooks the company public earlier this year.
ChannelAdvisor is a global provider of ecommerce based services.
Giving a big boost were shoppers using mobile devices.
“What’s also interesting is that mobile (phone+tablet) data was around 40% of traffic on Thanksgiving. This shows that while folks were out or on the couch (tablet) they were doing their online shopping. In mobile conversion rates, there is a nice increase for Computer and Tablet, but the phone conversion rate at 1.3% is still low. It’s not clear if consumers are using phones for pure research or if they are not converting because the phone-oriented sites are not as easy to use as computer (e.g. harder to type on phones, etc.).”
For much more detail, analysis and charts, read Wingo’s full blog online.
