Posts tagged “Social Media”

May 14, 2010

Premium Lock Facebook launches counterattack against security threats

For example, users can ask to be notified by e-mail or text message when their account is accessed from a computer or mobile device they haven't used before.

Facebook ups security Facebook ups security

May 7, 2010

Premium Lock Face facts: Facebook sharing enables low-cost branding

Social media analysis: Sharing is extended exposure that costs nothing for a brand. Once a piece of content is created, it can spread like this for no additional cost. Other social utilities like Twitter offer similar viral distribution to large groups of people for minimal cost. The ability to reach new customers through content sharing online at low cost makes content generation an important part of any online marketing strategy

Illustration from Buddy Media Illustration from Buddy Media

April 28, 2010

Premium Lock Social media dustup: Facebook’s expansion plans ignites a political backlash

Four Senators raise privacy concerns about Facebook’s “social plug-ins.” Federal Trade Commission is already examining how Facebook, other social networks gather data.

Facebook CEO Mark Zuckerberg Facebook CEO Mark Zuckerberg

Updated April 24, 2010

Premium Lock Facebook engagement = Word of mouth referrals = Better marketing

Three Ships Media Trends in social media: New research bolsters the notion that a company is far better served allocating spend for social media marketing than for traditional forms of advertising and engagement For those still married to the concept of display and reach advertising, it appears that Facebook has become their chosen destination.

April 24, 2010

Premium Lock Facebook reaches out to personalize the Web for its users

Facebook The move could change the way people experience the online world, though it could come with deeper privacy implications. By accessing Facebook's tools, websites will be able to customize the experience based on the list of friends, favorite bands and other things users have shared on their Facebook profiles.

April 19, 2010

Premium Lock Social media surprise – Young adults care about online privacy

Despite mounds of anecdotes about college students sharing booze-chugging party photos, posting raunchy messages and badmouthing potential employers online, a new study finds that young adults generally care as much about privacy as older Americans.

Young adults do value privacy. Young adults do value privacy.

April 5, 2010

Premium Lock Return-on-investment for social media – Here’s how to show it

Selling social networking to the boss Analysis: Competition, search and engagement are the three key words to remember in making a case for use of social media tools.

March 31, 2010

Premium Lock Facebook to drop ‘become a fan’ for ‘like’

Facebook Changing the button will make users more comfortable with linking up with a brand and will streamline the site, Facebook says.

Updated March 26, 2010

Premium Lock Google, can you hear Triangle fiber pitches? Not yet

Social media tracking firm says groups in Chapel Hill, Raleigh and Durham who want to partner with the search engine giant are generating little “voice.” Meanwhile, Asheville and Greensboro crack the top 10 list of cities making bids.

Tracking "voice" about Google fiber Tracking "voice" about Google fiber

Updated March 16, 2010

Premium Lock Attention social media users – Big Brother is watching

Electronic Freedom Foundation obtains a 35-page Justice Department document about how it uses social media tools for surveillance and investigations. Information from other agencies is also put online after Freedom of Information Act lawsuit.

Who is watching you through social media use? Who is watching you through social media use?

Updated March 15, 2010

Premium Lock FierceMarkets founder invests in Three Ships Media

Three Ships Media Jeff Giesea assumes role of chairman at the Raleigh-based firm, which is focused on social media tools, marketing and research. Three Ships is also expanding its staff.

Updated March 12, 2010

Premium Lock Tweet this: Twitter adds location option to its message arsenal

Twitter tweaks tweets Twitter is responding to the growing popularity of other Internet services, such as Foursquare, Gowalla and Loopt, that broadcast people's locations. Facebook is expected to join the trend soon, too.

March 11, 2010

Premium Lock Turning negatives into positives in social media

Social media  Opinion: When your business in criticized, be forthright, correct mistakes quickly, and show your customers you care. Social media is merely an extension of the connections we make offline, and the way we do business online should mirror the best practices we’ve learned in the offline world too.

Techwire Inside Partners
The Skinny: A Blog by Rick Smith