Lulu, the self-publishing venture owned by Red Hat co-founder Bob Young, is expanding its commitment to photography and imagery capabilities by acquiring Replay Photos in Durham.

The deal was announced Thursday morning.

Financial terms were not disclosed.

The deal has already closed, and Replay’s operations have already been transferred to Lulu’s headquarters, according to a spokesperson for Lulu.

Some 10 employees were involved in the transfer and there were no layoffs, the spokesperson said.

One point “still being worked through” is the specific title Sue Harnett, president and founder of Replay, will have at Lulu, the spokesperson added.

“Replay Photos’ exclusive imagery and subject matter can be leveraged across Lulu’s photo-specialty and publishing product lines to create a level of personalization and localization that does not exist in the market today,” said Tom Bright, chief executive officer of Lulu, in a statement. “We are excited to continue offering people a means of showcasing and expressing their enthusiasm for history, nature, sports and many other topics through professional and personalized art.”

Replay Photos offers licensed sports and professional photography as well as wall art.

“We’re pleased to become part of Lulu, a company known for innovating how consumers access and explore digital content in the form of books and art,” Harnett said. “We are excited to join the Lulu family and look forward to future growth as we introduce Replay to new audiences and continue to expand our image-based offerings through personalized and localized consumer products.”